September 30, 2025
The new Versace V-Contempo GMT enters the market with a price tag of $2,150 USD. For that price, it offers a Swiss automatic GMT movement inside a bold, square-shaped case. But in a competitive field, the central question for any savvy shopper is straightforward: does this fashion-forward timepiece deliver genuine value for your money?
Pros & Cons: A Clear-Eyed View
To answer that, let’s break down the V-Contempo GMT into its core strengths and weaknesses.
- Pros: The watch undeniably makes a statement. Its gunmetal case and rich burgundy dial are visually striking, and the dial itself is highly legible with well-proportioned hands. The GMT function is a practical complication, and despite its thickness, the 40mm case wears comfortably. It successfully captures a bold, modern aesthetic that feels current.
- Cons: At over $2,000, certain components feel like compromises. The movement is a budget Swiss Landeron 24 automatic, which lacks the refinement of ETA or Sellita movements common at this price. The strap is polyurethane, not the more premium natural rubber one might expect. Furthermore, the “open” date window with a non-color-matched white disc feels like a design oversight.
Positioning in a Crowded Market
The V-Contempo GMT’s design language is heavily influenced by brands like Bell & Ross. However, Versace isn’t competing on horological pedigree. Instead, it positions itself as a high-fashion alternative. You’re buying into the Versace name and its distinctive, trend-driven style, which blends familiar watch designs with the brand’s signature Medusa head logo. It occupies a space for those who prioritize a designer label and a specific aesthetic over technical specifications or pure originality.
Final Recommendation: Who Is This For?
This watch is not for the seasoned collector seeking the best movement or most original design for their dollar. The V-Contempo GMT is tailored for the fashion-conscious individual who loves the Versace brand and wants a sporty, stylish timepiece to complement their wardrobe. If you value a bold look, a comfortable fit, and the cachet of a major fashion house—and you can look past the component compromises relative to its price—then this watch could be a compelling addition to your collection. For everyone else, better value propositions exist in the traditional watch market.
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