May 14th 2025
Daniel Roth’s Modern Revival Strategy
As LVMH continues to redefine Daniel Roth’s identity in the luxury market, its new offerings speak to a broader audience while honoring the brand’s horological roots. The Extra Plat Rose Gold exemplifies this vision — a minimalist watch wrapped in maximal finishing.

Classic Dimensions, Modern Execution
With dimensions of 35.5mm by 38.6mm and a svelte 7.7mm thickness, the case wears small yet feels substantial thanks to its fully polished rose gold construction. The unique silhouette, a signature of the brand, is accented by beveled gadroon detailing and vintage-style lugs. It’s an aesthetic that whispers elegance.

Intricate Dial Finishing
Daniel Roth’s artisans elevate the dial with intricate pinstripe guilloche on a white gold base, offset by brushed rose gold hour and minute tracks. Three layers of crenellated edging frame these rings, creating dynamic light reflections that shift with the wrist. Roman numerals and blackened steel hands complete the old-meets-new balance.

Mechanical Artistry Behind the Glass
Flipping the watch over reveals the in-house DR002 movement — an artisanal marvel featuring anglage, perlage, and mirror-polished screws. Developed under master watchmakers Michel Navas and Enrico Barbasini, this caliber is both a visual and technical triumph. It runs at 28,800 bph with a 65-hour power reserve and includes a sophisticated free-sprung balance wheel.
Concluding Thoughts
Worn on a taupe calfskin strap, the Extra Plat Rose Gold is more than an elegant timepiece — it’s a symbol of Daniel Roth’s revitalized mission. At 49,000 CHF, it targets connoisseurs who value discretion, craft, and quiet confidence.