March 19th 2025
A Grand Unveiling in New York City
On February 27th, 2025, Citizen introduced Citizen Premier, a new division dedicated to luxury craftsmanship and advanced horology. The announcement, made by Managing Director Eric Horowitz at Freedom Tower in NYC, marked a significant step in Citizen’s pursuit of innovation and refined design. The event, complemented by breathtaking views and a curated menu by Chef Reuel Vincent, highlighted Citizen’s commitment to blending technology with artistry.
Introducing the Citizen Premier Collections
Citizen Premier debuts with two flagship collections:
- Series 8 – A line of modern sports watches featuring automatic movements.
- Attesa – Super Titanium Eco-Drive models known for their durability and futuristic aesthetics.
This strategic expansion positions Citizen as a serious player in the luxury-adjacent segment, offering high-quality timepieces at accessible price points.
Spotlight on the Citizen Series 8 NB6051-59L
Originally exclusive to the Japanese market, Series 8 gained international recognition in 2021, evolving with GMT and Diver models. The latest addition, the Series 8 831 NB6051-59L, is a limited edition featuring a stunning Ice Blue dial.
A Design Rooted in Elegance
This 40mm stainless steel timepiece embraces a 1970s-inspired angular case, reinforced with 100m water resistance, a sapphire crystal, and a semi-integrated bracelet for a refined look. The Ice Blue dial, featuring a textured pattern inspired by sunlight on water, enhances its visual appeal.
Mechanical Excellence
Powered by Citizen’s in-house calibre 9051, this 4Hz automatic movement offers a 42-hour power reserve and a transparent case back showcasing striped detailing.
Availability and Pricing
Limited to 1,800 pieces, the Citizen Series 8 831 NB6051-59L launches globally in March 2025 at $1,095 USD.