August 29, 2025
The Art of Unexpected Horological Alliances
In the world of fine timepieces, the most memorable creations often arise from unexpected partnerships. Following the immense success of its previous collaborations, which saw editions sell out almost instantaneously, Jack Mason once again joins forces with iconic Texas beverage brand Dr. Pepper. For 2025, the partnership ventures into vibrant new territory with a timepiece inspired by Dr. Pepper® Made With Sugar. This release is made even more momentous by the simultaneous debut of a completely new collaboration, introducing the warm, nostalgic aesthetic of A&W® Root Beer to the brand’s flagship GMT collection. These launches reaffirm Jack Mason’s mastery in blending playful pop culture with serious horological craftsmanship.
A Foundation of Robust Engineering
At the core of these novel creations lies the formidable Strat-o-timer GMT platform, a testament to thoughtful design and engineering. The collection is built upon a superbly proportioned 40mm stainless steel case, featuring a 47mm lug-to-lug distance and a graceful curvature that ensures a comfortable embrace of the wrist. A blend of brushed and polished finishes provides a dynamic visual appeal, catching the light with every movement. Functionality is paramount, with a highly legible sapphire crystal, a secure screw-down crown guaranteeing 200 meters of water resistance, and a satisfyingly tactile 60-click bidirectional bezel. The timepiece is secured by an elegant seven-link bracelet, complete with a quick-release system and an integrated micro-adjustment clasp for a perfect fit.
Vibrant Design Meets Mechanical Precision
The Dr. Pepper® Made With Sugar edition is a study in vibrant contrast. Its signature feature is the striking 24-hour sapphire bezel insert, rendered in an effervescent lime green and rich red. This bold frame surrounds a radiant black sunray dial, which serves as the perfect canvas for the design’s unique details. A brilliant yellow GMT hand, drawn from the soda’s packaging, provides an immediate pop of color, while the brand’s signature lollipop seconds hand adds a patriotic touch. A clever horological easter egg awaits in the dark: the Super-LumiNova on the 10, 2, and 4 o’clock markers glows green, a nod to a vintage slogan. Powering this limited edition of 230 pieces is the Miyota 9075 movement, regulated to an impressive +/-5 seconds per day and showcasing a custom vintage Dr. Pepper rotor through its exhibition caseback.
A Tribute to Nostalgic Warmth
Offering a beautifully warm counterpoint, the Jack Mason Strat-o-timer GMT: A&W® Root Beer edition captures the spirit of a classic American treat. This model features a rich, gleaming brown sunray dial, complemented by a distinctive orange and brown bicolor bezel. The creamy hue of the lume evokes the foam atop a freshly poured root beer float, infusing the sports watch with a unique sense of warmth and nostalgia. Instead of an exhibition back, this piece is sealed with a solid caseback adorned with a high-relief, polished A&W logo. Limited to just 200 examples, this edition, like its Dr. Pepper counterpart, demonstrates how creative inspiration can elevate a technically proficient timepiece into a truly special and collectible object.
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